Vice President of Sales & Design

Why work for Custom Alarm?
Take your revenue and solution leadership to new heights, where strategy meets craftsmanship. As Vice President of Sales and Design, you’ll shape our go-to-market strategy, elevate solution design quality, and lead a people-first team that wins with integrity and delivers measurable results. At Custom Alarm, a core-values focused, growth-minded security solutions company, we’re seeking an experienced, customer-centric executive to accelerate pipeline, strengthen margins, and raise the bar on consultative selling and system design excellence. We create a supportive, inclusive workplace where every voice is heard and a mindset of continuous improvement guides our growth.
 
If you’re passionate about building high-performing teams, creating customer-centric solutions, and driving sustainable growth, we’d love to hear from you.
 
A Day in the Life at Custom Alarm
The Vice President of Sales and Design is responsible for the daily activities of the Sales and Design Department and providing support which promotes continued growth and achievement of the company’s overall sales objectives. Plans, organizes and implements sales programs. Lead by example and support the Core Values of the company through all interactions.
 
Reports to:   Chief Operating Officer (COO)
Hours:  7:00am – 5:00pm (can fluctuate as a salary position)
Location:  Rochester, Minnesota
Company Size:  70 employees
Pay:  $105,000 - $130,000 per year (bonus opportunities included) + opportunity for profit sharing (starting wage is determined based on a number of considerations including education, certifications, related experience, etc.)
 
The Main Responsibilities
Customer Growth & Strategy

•          Drive new and existing customer growth through strategic sales initiatives, add-ons, upgrades, and takeovers.
•          Monitor market trends to develop competitive offerings and long-term go-to-market plans.
•          Build and maintain strong relationships with industry partners and professional networks.

•          Lead, coach, and develop sales and design staff to achieve performance and revenue goals.
•          Set KPIs and sales targets; conduct regular performance reviews and coaching.
•          Coordinate hiring, onboarding, and ongoing training in partnership with HR and L&D.

•          Foster cross-department collaboration to support customer satisfaction and issue resolution.
•          Ensure effective use and compliance with internal sales and design systems.

•          Partner with Finance and Leadership on budgets, forecasting, reporting, and margin management.
•          Track sales performance metrics and review job profitability and revenue impact.

•          Oversee pricing, commissions, and policies; recommend improvements as needed.
•          Collaborate with Marketing to support new product launches and initiatives.

•          Participate in leadership meetings, industry events, and ongoing professional training.